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Strategic Action for Animals

A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

Melanie Joy

176 pp.  

Lantern Books


Published:  June 2008


The animal liberation movement is growing in size and strength, but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.

In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you are working alone or with a group, whether you are a seasoned activist or new to the movement, Strategic Action for Animals, can help you make the most of your efforts to make the world a better place for animals.

Related Titles

  • Eternal Treblinka : Our Treatment of Animals and the Holocaust
  • Blessings of the Animals : Celebrating Our Kindship with All Creation
  • Changing the Game : Why the Battle for Animal Liberation is So Hard and How We Can Win It
  • Changing the Game (New Revised and Updated Edition) : Animal Liberation in the Twenty-First Century

    Related Titles by Subject:

    Flashpoint ; Animal Advocacy: Activism ; Animal Advocacy: Animal Rights ; Animals: Activism and Animals: Animal Rights