Keep Posted!

Subscribe to our newsletters to find out about new books, special offers, events & more!

Change of Heart

What Psychology Can Teach Us About Spreading Social Change


Nick Cooney

224 pp.  
6" x 9"

Lantern Books

Paperback

$22.00
Published:  December 2010

978-1-59056-233-8


Should anti-war protesters use graphic images to get public support for their cause, or will such images turn the public off? In encouraging the public to adopt sustainable behaviors, should environmental organizations ask for small changes like using fluorescent light bulbs or big changes like giving up cars? Why do most Americans say they oppose the cruel practices of factory farms and sweatshops yet still buy products from these places? And how can non-profits get more people to say yes to their requests to volunteer, donate, recycle, write a letter to a political prisoner, support gay rights, go vegetarian, conserve energy or make other positive changes?

Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.

Related Titles

  • Strategic Action for Animals : A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation
  • The Animal Activist's Handbook : Maximizing Our Positive Impact in Today's World
  • Veganomics : The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom
  • Changing the Game : Why the Battle for Animal Liberation is So Hard and How We Can Win It
  • The Accidental Activist : Stories, Speeches, Articles, and Interviews by Vegan Outreach’s Co-Founder
  • Changing the Game (New Revised and Updated Edition) : Animal Liberation in the Twenty-First Century

    Related Titles by Subject:

    Social Responsibility ; Animal Advocacy: Activism ; Social Responsibility: General and Social Thought: Activism